— PROJECT NAME

Boundary

— ROLE

Art Direction

Branding

Website Development

— DATE

MAR 2011 – APR 2011

In early 2011, I served as a consultant to reimagine and redesign Boundary’s website. Working closely with the CEO, we developed a professional pre-launch website that played a crucial role in both fundraising and recruiting efforts.

Our aim was to create a professional presence with an academic feel that would represent the highly technical and complex nature of the space. We strove to establish a brand that positioned the team as undisputed experts in their field.

In the years that followed, Boundary raised three rounds of funding and was eventually acquired by BMC in 2015.