Alexander Wolfe

Alexander Wolfe

User Experience, Design, & Development

Brand & Web Design Consultant

August 2022 – Jan 2023


(Acquired by HPE 2023)

Responsible for redesigning and rebranding the Pachyderm website, my role was to collaborate closely with the Chief Marketing Officer and executives to ensure the updated site aligned seamlessly with the company’s vision and values. I was instrumental in completely reimagining the brand identity and user experience. Throughout the process, I worked closely with the Development team to ensure that the site was coded to the latest standards and provided ongoing feedback to ensure a seamless transition to the new design.

VP of UX & Design

May 2018 – April 2022

Oakland CA

As the head of UX and Design, I was committed to ensuring the highest quality of the product experience for customers. Collaborating closely with the executive team, I took visionary steps towards bringing new and existing products to market. Through my expertise in creating and implementing world-class branding strategies, I effectively conveyed our brand message to audiences across all digital and physical materials.

Selected Projects


Teleport Dashboard

Teleport Session Player

Wolfe Studios

Design & Development Consulting

April 2016 – April 2018

San Francisco CA

Delivering top-quality design and development consulting services to high-tech companies such as Google and Teleport, I have been responsible for managing a range of projects. Through my expertise in crafting high fidelity product designs, I create visually stunning prototypes which have been showcased at major conferences and events around the world. With a keen eye for detail, I have helped to guide these companies towards success by providing them with cutting-edge design and technical solutions.

Selected Projects

Google Video Intelligence

Google Hive



Head of UX for Google Cloud Website

May 2015 – March 2016

San Francisco CA

As the Lead UX Designer for the website, I played a key role in delivering an exceptional customer experience. From designing and developing customer-facing interfaces to constantly A/B testing design concepts to improve conversions, to ensure our website was both visually compelling and streamlined. Collaborating closely with product and marketing teams, I implemented developer friendly designs and solutions to enhance user engagement and optimize conversion rates.

VP of User Experience

September 2013 – May 2015

San Francisco CA

(Acquired by Google in 2014)

As the Head of User Experience and Frontend Engineering at Firebase, my primary responsibility was to oversee the design and development of all customer-facing products and brand materials. I led a cross-functional team in developing a friendly, inviting brand identity and user experience for the Firebase platform. In addition, I was responsible for managing the frontend engineering team's workflow, ensuring code quality and consistency in design, and driving innovation in the user experience design process.

Head of UX & Frontend Engineering

June 2011 – September 2013

San Francisco CA

As the Head of UX and Frontend Engineering for AdRoll, my main focus was on designing and improving customer-facing products, both new and existing. I led a talented team of UX designers and front-end developers, and together, we worked to deliver top-quality user experiences across AdRoll’s product portfolio. Using data-driven insights and customer feedback, I spearheaded redesign efforts to improve user engagement and drive revenue growth. I also played a hands-on role in delivering prototypes and wireframes, and providing detailed guidance to the development team as they brought these designs to life. As a result, AdRoll was able to stay ahead of the curve in the competitive ad tech landscape.

Rebrand, Website & Product Redesign (Freelance)

November 2011 – January 2012

San Francisco CA

(Acquired by Rackspace in 2012)

I collaborated closely with the Executive Team on a major initiative to rebrand and redesign our website, product, and marketing materials. Six months after the launch of the rebrand, Mailgun was acquired by Rackspace, a testament to the value of the design overhaul in strengthening the company’s market position.

UX, Design, Frontend (Freelance)

March 2011 – April 2011

San Francisco CA

I worked closely with the CEO to design and develop a professional pre-launch website, which served as a critical tool for fundraising and recruiting efforts.

Founder, Designer, Engineer

January 2011 – January 2012

San Francisco, CA

I am proud to have conceptualized, built, and launched a highly-effective task and project management solution that inspires daily productivity among users. I designed and developed a marketing website to showcase product features and streamlined the sign-up process for both free and paid accounts. In addition, I built a fast-loading, responsive web application that integrated web-sockets for real-time updates across networks and browsers. To ensure a seamless user experience, I also implemented a credit card payment and processing system. As a result of these efforts, I successfully achieved a base of thousands of active users and secured favorable press coverage from leading publications such as Web.AppStorm, KillerStartups, AddictiveTips, and others.


Website & Product Design, Frontend (Freelance)

September 2010 – October 2010

San Francisco, CA

As a contract designer, I played a key role in collaborating with the CEO of AppDirect to design and optimize various aspects of the AppDirect’s Developer Center, Marketing Website, and Application. My expertise allowed me to improve the workflow within the existing application and develop new sections of the website. Working closely with the development team, I was able to implement the latest design trends to ensure that the AppDirect’s properties remained modern, easy to use, and visually appealing.


Sr. Product Designer & Sr. Frontend Engineer

August 2009 – April 2010

San Francisco, CA

As the Lead Designer and an Engineer at Threadsy my primary responsibilities was redesigning and engineering the product to accommodate new features in an organized, simple, and effective manner. Working closely with the CEO, Product Manager, and V.P. of Engineering, I collaborated on the planning and implementation of new product features.

Propell Corporation

Director of Web Development

January 2009 – August 2009

San Anselmo, CA

As the lead designer and developer for PropellShops, I was responsible for overseeing the complete redesign and development of our unique website and personalized store application. As part of this role, I also managed a small team of developers to ensure that the website accurately represented our brand and aligned with our users' needs. PropellShops was an innovative platform that allowed customers to create their own online stores and sell personalized merchandise, using custom images and artwork.


Creative Director

December 2004 – September 2008

Oakland, CA

As the Head of User Experience & Design at Turnitin, I managed the creative direction for all web applications, websites, online marketing, print campaigns, company branding, and identity. Working closely with the executive team, I developed the creative vision for new products and services, and executed on that vision by creating and implementing all parts of design.

My role also included collaborating with developers to ensure that our users had a rewarding web experience, by implementing the best design practices and coding techniques into our products. The range of products I worked on was diverse, including,,, and

Formal Education

California State University

B.S. Business Administration

2004 – 2008, Hayward CA

Dean’s Honor Roll

Silicon Valley College

Web Design & Print

1999 – 2001, Fremont CA

Dean’s Honor Roll, 4.0 GPA